Amazon best-selling author Mariano Goren explains how he tackles on any project with a simple questionnaire that will make prospects reveal the 10% of the information that is needed to craft the 90% of a great UX project.

Through 11 down-to-earth questions, the protocol helps reach the ultimate goal of onboarding new clients, and lets us choose what is the best UX method to implement.

He created a book he wished had been available to him when he started his career as a UX Designer; a how-to guide for building better relationships with clients from the get-go.